Embark on a transformative journey with our 5-day Digital Marketing Specialization course. This intensive program is meticulously designed to equip you with a thorough understanding of the digital marketing landscape. From day one, you'll dive into the essentials of online marketing strategies, learning how to effectively harness tools such as SEO, SEM, and content marketing to propel your business or career forward. Our expert-led sessions will help you develop a keen understanding of consumer behavior and digital analytics, enabling you to create impactful marketing campaigns that resonate with your target audience.
As you progress, the course intensifies, offering hands-on experience in social media marketing, email marketing, and digital advertising. You'll explore the latest trends and techniques in the digital world, ensuring that you stay ahead of the curve. Our focus is not just on theoretical knowledge, but on practical skills that you can immediately apply. Whether you're aiming to boost your own business, planning to embark on a new career in digital marketing, or looking to update your skill set, this course is your gateway to becoming a proficient digital marketer in just five days.
All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.
Topic 1.1 SEO Fundamentals and Strategies
Topic 1.2 Manage Keyword Research
Topic 1.3 On-page SEO Strategies and Best Practices
Topic 1.4 Off Page SEO Strategies Across Multiple Channels
Topic 1.5 Monitor SEO Performance on Google Analytics
Topic 2.1: Plan a Facebook Social Media Marketing Campaign
Topic 2.2: Create a Facebook Social Media Marketing Campaign
Topic 2.3: Measure Facebook Social Media Marketing Performance
Topic 2.4: Optimize Facebook Social Media Marketing Performance
Topic 2.5: Manage Facebook Social Media Community
Topic 3.1 Introduction to Paid Per Click (PPC) Marketing and Google Ads
Topic 3.2 Objective of PPC Strategy Campaign and Keywords Research
Topic 2.3 Set Google Ads Campaign and Monitor Conversion
Topic 2.4 Monitor Ads
Topic 2.5 Ads Optimization Strategy
Topic 4.1 Overview of Email Campaign Marketing
Topic 4.2 Manage Audience
Topic 4.3 Setup Email Campaign
Topic 4.4 Campaign Reports
Topic 4.5 Automate Marketing Process
Topic 5.1: Introduction to Google Ads
Topic 5.2: Google Ads Interface
Topic 5.3: Keyword Research
Topic 5.4: Search Ads
Topic 5.5: Ad Extensions
Topic 5.6: Dynamic Search Ads
Topic 5.7: Display Ads